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Content is the wave of the marketing future. It’s a fantastic technique for courting your ideal prospects. When you appeal to the right readers, taking the next step with your brand or business will be a natural progression for them.
The leads you generate from your content will be eager to receive more of your support and services because they’re familiar with you . . . and you’ve already helped them start to sort out the issues and problems they currently face.
There are tools and tricks you can learn to maximize your reach, impact, and relationship with your audience of potential customers.
The 5 Pillars of Remarkable Content
By appealing to the right people, and getting your content in front of them, you’ll notice ideal prospects engaging with you and your business. Here are the 5 elements you need to get clear on for successful content marketing.
1. Identify and find your target readers.
If you try to appeal to everyone, you’ll appeal to no one in particular. Instead, create content that’s desirable to one specific type of person (your ideal client). Who do you want to work with? What kind of person are they? Where do they hang out online, and what questions do they have? Figure out the exact audience you want to reach.
2. Attract readers by bringing awareness to your brand.
You want your brand’s personality to be clear and tangible in all of your content. When your videos, blogs, and images all have some elements of consistency, then your prospects will begin to identify YOU among the masses. Eventually, you become their trusted source for information.
3. Appeal to search engines by using SEO best practices.
Your ideal clients are online all day long, searching for information you can provide. It’s important to use the same language they use so they’re able to find you, and you’re able to serve them. You can use tools like Google analytics to find keywords and phrases used by your ideal clients, and then incorporate those into your content.
4. Promotion and distribution of your content.
How are you sending it out? Are you posting on a reliable schedule? Are you taking advantage of the social platforms best suited to your niche? You have several options, and it’s always a good idea to syndicate your content through multiple channels.
5. Analyze what worked and what didn’t work.
Now that you’ve put some content out there, it’s time to see how it did. Content marketing requires tweaking, monitoring, and developing best practices for your specific brand. Ultimately, you want to look at the metrics and pay attention to the numbers. If a content piece is doing well, promote it more, and make more things like it. If a content piece flops, learn from what didn’t work as well.
If tens (or hundreds!) of thousands of your ideal clients became acutely aware of YOU and your unique product or service, what would your business look like? Just imagine. . .
Content marketing has the potential to grow your business exponentially. But it can be overwhelming if you’re not sure where to begin.
To find out how Kinsley Content can help you get started with your content marketing strategy and development, schedule a free 20-minute consultation with our Editor in Chief, Denise Kinsley.